Services
My work spans three core areas, each grounded in practical outcomes and measurable impact.
Product
Digital products that solve real problems
I design and refine digital products from concept through to launch. This includes enterprise platforms, AI-powered tools, consumer applications, and internal systems. My focus is on creating solutions that balance user needs with business goals, whether that’s a new feature, a complete redesign, or something built from scratch.
- User research
- Information architecture
- User experience (UX) design
- User interface (UI) design
- Design systems and component libraries
- Prototyping and validation
- Design handoff and developer collaboration
Experience
Making complex journeys simple and intuitive
I map, design, and improve user experiences across digital touchpoints. This means understanding how people actually use your product, identifying friction points, and designing solutions that feel natural. Whether it’s simplifying a multi-step process, improving conversion, or making something more accessible, I focus on what matters to users.
- Service design and journey mapping
- Accessibility auditing and compliance
- Inclusive design strategy
- Content design and information design
- Data visualisation and complex interface design
- Usability testing and iteration
- Multi-platform and responsive design
Strategy
Aligning design with business goals
I help teams make informed decisions about their digital products through research, workshops, and strategic planning. This includes understanding user needs, defining what to build, and creating roadmaps that balance ambition with practical delivery. I work with stakeholders to align on priorities and ensure design supports broader business objectives.
- Design discovery and strategic workshops
- Stakeholder alignment and team facilitation
- Competitive analysis and market research
- Design system strategy and implementation
- Digital transformation planning
- Design team building and mentoring
- Process optimisation and workflow design
Process
Discovery
Understand the problem before jumping to solutions. I begin by immersing myself in your world through stakeholder workshops, user research, competitor analysis, and audits of your current experience. The goal is to define what we’re solving and for whom.
1
Validation
Test assumptions early. I create prototypes and concepts that can be tested with real users before committing to development. This includes low-fidelity explorations through to interactive prototypes, ensuring we’re building the right thing.
2
Design
Make ideas tangible. Using insights from research and validation, I create detailed designs that work across devices and contexts. This includes interface design, interaction patterns, design system foundations, and accessibility reviews. I iterate based on feedback and evidence.
3
Implementation
Collaborate to bring designs to life. I work closely with developers to ensure designs are built as intended, providing documentation, component specifications, and staying involved during development to refine and adapt as needed.
4
Iteration
Launch is just the beginning. I help teams gather feedback, track performance, and identify opportunities to improve. Through analytics, user testing, and ongoing research, I support continuous refinement based on how people actually use the product.