Leisure United - Balancing Brand Consistency with Local Flexibility

For Leisure United, a charitable trust operating 18 grassroots football and fitness hubs across the UK, I was tasked with working with the senior leadership and marketing teams to develop a robust component-driven design system that encompassed a range of flexible components to allow each of the 18 locations some individual flexibility whilst ensuring an on-brand experience for the user.

My role was to lead on discovery, design and implementation of the new system. The result was a scalable design framework that empowered local hub teams to create consistent, professional marketing materials whilst maintaining the energy and community spirit of grassroots football.